We used to think that man who works with chainsaw must have muscles made of steel… Not in this ad campaign. STIHL Lumberjacks Campaign brakes stereotypes.

Stihl-Lumberjacks-muscles STIHL Lumberjacks Campaign

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Advertising Agency: Publicis, Brussels, Belgium
Chief Creative Officer: Erik Vervroegen
Executive Creative Directors: Erik Vervroegen, Paul Servaes
Copywriter: Kwint De Meyer
Art Director: Daniel Van den Broucke
Photographer: Nadav Kander
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Advertiser’s Supervisors: Joeri Welslau/Katja De Laet
Producer: L’adresse/Legend La Pour Elysian Fields
Account Manager: Jonas De Wit
Dtp/Retouche: Frederic Dupont

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